William is a technical marketer who’s been crafting both code and copy since the late 90’s. At GitLab, William leads product marketing for GitLab CI/CD & Ops including new technologies like Serverless and Kubernetes. Prior to joining GitLab, William's career focused on marketing to technical buyers at companies like Twilio and Digium, the sponsor of open source Asterisk. Outside of work, you can find William cooking, taking walks, and playing video games with his wife and three children.
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I'll go first - my favorite post-launch tactic to continue a drumbeat of marketing is to gather and tell customer stories. Hopefully pre-launch you've had a rich beta where you gathered great customer stories, but certainly post launch is the... (More)
What I've seen be successful is focusing on a few key features. Talk about the value of the feature and the use cases for using the feature, not just the functionality. It's even better if you have a customer story... (More)
