William is a product-minded storyteller who's been crafting both code and copy since the late 90's. Currently, William leads Product Marketing at Osano, a public benefit company whose mission goes beyond selling a privacy platform to furthering the cause of privacy for everyone. Previously, William's career focused on serving technical users and buyers at companies like GitLab and Twilio. Outside of work, you can find William cooking, practicing Taekwondo, and playing video games with his wife and three children.
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I'll go first - my favorite post-launch tactic to continue a drumbeat of marketing is to gather and tell customer stories. Hopefully pre-launch you've had a rich beta where you gathered great customer stories, but certainly post launch is the... (More)
What I've seen be successful is focusing on a few key features. Talk about the value of the feature and the use cases for using the feature, not just the functionality. It's even better if you have a customer story... (More)
