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Piyush Varanjani
Piyush Varanjani
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Product Marketing APACPositioning & messaging
Hi @Piyush thanks for the presentation. I did enjoy it. About positioning, is there any framework or theory that you would recommend to read or follow?
Piyush Varanjani
Piyush Varanjani
Answered 3 years ago

Hello Ryane,

Thanks for asking. There is no best one, but there is a right one. That will be based on your product, market adoption, users, and your mission.

Few pointers always help:

  • focus on value vs features
  • will your... (More)
Ryan YuanRichard KingCarolyne Bonareri Mweberi

Liked by Ryan Yuan and 2 others

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