I'd add that this is why it's so important to set longer term adoption & usage goals for any product launch. If all of the goals are launch period related, it's very easy for things to fizzle out. But creating... (More)
Josh Mendelsohn 27 PMM and PLG Consultant
I've been in marketing with a focus on product marketing for over 20 years. That makes me sound old, but I feel young! Former VP Marketing at Privy, Director Product Marketing at Salsify, Product and Conversion Marketing at Constant Contact and more.