I've been in marketing with a focus on product marketing for over 20 years. That makes me sound old, but I feel young! Former VP Marketing at Privy, Director Product Marketing at Salsify, Product and Conversion Marketing at Constant Contact and more.
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I'd add that this is why it's so important to set longer term adoption & usage goals for any product launch. If all of the goals are launch period related, it's very easy for things to fizzle out. But creating... (More)
