Heather James (heather)

How often would you review your personas? And what are the telltale signs personas are in need of a refresh?

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Thanks so much Silvia!

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Thanks for another insightful presentation Silvia! You mentioned doing surveys as part of your brand awareness KPI, how often do you typically run these? And what kinds of questions do you t... (More)

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Thanks Gwendolyn, enjoyed the presentation! What was the time frame from the deal closing to communicating the new offering to customers and prospects - what did you choose to prioritize? (More)

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Hi Silvia - great presentation! In your opinion, how risky to price a product highly in order to create the perception that it is a 'premium' product?

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Awesome, thanks Spencer. Great presentation

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Sales enablementAsk me anything

I'm seeing resistance from reps when trying to implement win-loss in my company as they are very protective over their client relationships. We have a long sales cycle and high price points,... (More)

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Go-to-MarketAsk me anything

How does sales enablement work at Toast? Do you have a dedicated sales enablement team? If so, how does that work for you, i.e. where do your and their lines begin and end?

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I know this will vary from launch-to-launch, but I would love to get an idea of how you benchmark a 'successful' launch at Adobe. What sort of metrics/OKRs do you use?

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Ask me anything