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Product Marketing Lead
Carolyne Bonareri Mweberi
My name is Carolyne Bonareri Mweberi. I am currently working as the Product Marketing Lead at a B2B SaaS company in Nairobi Kenya. I have a background in PR/Corporate Communication and brand management. While working on a project at Safaricom's Innovation center between 2018 - 2019, I noticed a gap in the market. Products/technologies were not being correctly positioned and scaled in the Africa Market. This is when my interest in Product Marketing started.
My real passion is introducing and scaling new products & technologies into nascent markets in Africa. Looking forward to connecting with you as we learn and grow.ย
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Questions
Product marketing
Carolyne Bonareri Mweberi
Product Marketing Lead
To share your product roadmap externally or not to share your product roadmap externally? and as a PMM how would you go ... to get value from the exercise?
To share your product roadmap externally or not to share your product roadmap externally? and as a PMM how would you go ... to get value from the exercise?
Questions
Product marketing
Carolyne Bonareri Mweberi
Product Marketing Lead
What are some cross and up-sell strategies/campaigns you've developed to increase product adoption and customer activity ?
What are some cross and up-sell strategies/campaigns you've developed to increase product adoption and customer activity ?
Questions
Product marketing
Carolyne Bonareri Mweberi
Product Marketing Lead
'Even more than the user experience or the features of the product itself, brand is the factor in your productโs value proposition that sells.' How true is this in your opinion?
'Even more than the user experience or the features of the product itself, brand is the factor in your productโs value proposition that sells.' How true is this in your opinion?
Questions
Pricing
Carolyne Bonareri Mweberi
Product Marketing Lead
Came across this tweet that touches on our pricing module and I would like to know what you guys think: "Humans can be ... 30% rev share. Get out of here man."
Came across this tweet that touches on our pricing module and I would like to know what you guys think: "Humans can be ... 30% rev share. Get out of here man."
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