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What would you consider to be the most common GTM pitfalls, and how can I avoid falling into these traps?
Hi Teresa. What do you look out for when interviewing product marketing candidates? Are there any specific traits that you think are fundamental to a great product marketer?
How can I pilot my product before bringing it to a wider market? Are the processes I can put in place to test the initial response and gauge consumer reactions? If so, how?
Who else is involved of the "planning" phase of your KPIs? And would you say product marketing has a lot of influence in terms of deciding which KPIs you go ahead with?
Did the acquisition result in a larger PMM team? Were there any particular challenges around team dynamics and how did you tackle these?
Who's responsible for developing the use cases at your org?