Amy Solo 82
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Amy Solo
Hi Teresa. What do you look out for when interviewing product marketing candidates? Are there any specific traits that you think are fundamental to a great product marketer?Β
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Amy Solo
How can I pilot my product before bringing it to a wider market? Are the processes I can put in place to test the initial response and gauge consumer reactions? If so, how?
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Amy Solo
Who else is involved of the "planning" phase of your KPIs? And would you say product marketing has a lot of influence in terms of deciding which KPIs you go ahead with?
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Amy Solo
Did the acquisition result in a larger PMM team? Were there any particular challenges around team dynamics and how did you tackle these?
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What would you consider to be the most common GTM pitfalls, and how can I avoid falling into these traps?