Amy Solo (amy1)

What would you consider to be the most common GTM pitfalls, and how can I avoid falling into these traps?

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Product marketing

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Hi Sunny! Thank you for taking the time to do this. I love stealing pearls of wisdom from other brands’ propositions; are there any case-studies that you love and have used as inspiration? (More)

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Hi Teresa. What do you look out for when interviewing product marketing candidates? Are there any specific traits that you think are fundamental to a great product marketer?

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You mentioned it's important to get the right cross-functional roles in the win-loss process, which roles do you typically bring into the process? What roles do they play, versus the role pr... (More)

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How can I pilot my product before bringing it to a wider market? Are the processes I can put in place to test the initial response and gauge consumer reactions? If so, how?

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Who else is involved of the "planning" phase of your KPIs? And would you say product marketing has a lot of influence in terms of deciding which KPIs you go ahead with?

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As someone who has undergone this journey, do you have any tips or useful resources for someone who is looking to transition from a more traditional marketing role into product marketing? (More)

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Did the acquisition result in a larger PMM team? Were there any particular challenges around team dynamics and how did you tackle these?

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Imposter syndrome is a problem often faced by Product Marketers at all stages of their journey, perhaps even more so amongst entry-level PMMs who, like yourself, may classify themselves as a... (More)

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