Product marketing

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I think it depends on the value of the product in the market. If the product is priced at a rate that the customer is willing to pay, then you shouldn't have to change it. If not, then consider lowering... (More)

Hi Kolapo, my thoughts: While pricing is an important aspect in product marketing, there is so much more to consider. For instance, what is the positioning of the offering, and more importantly, of the brand in the market place? What... (More)

You can start with the " 42 Rules of Product Marketing", you can get it on Amazon or read it on kindle.