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Organisational Structure
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Organisational StructureProduct marketing
Igor Kranjcec
Product Marketing Lead
Asked a question 8 months ago

Hi everyone. In your opinion, where is it "better" for Product marketing to "sit" - under ("general") Marketing or ... talking about B2B SaaS. Any thoughts?

17 votes
Đurđica PolimacRichard KingCarolyne Bonareri Mweberi

Liked by Đurđica Polimac and 3 others

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Answer
Go-to-MarketPMM LeadershipOrganisational Structure
Hi, I am curious to hear how other companies organize product marketing with brand marketing or integrated campaign ... Any thoughts would be appreciated!
Dorly Neto
Community Marketing Manager at Rocketseat
Answered 6 months ago

Hello, @Marissa Hastings42! I'm working in an online coding school called Rocketseat42, and we have a different approach to how we organize our teams. We focused on who we should deliver value, for example:

  • Audience Experience Team: Everyone... (More)