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Organisational Structure
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Organisational StructureProduct marketing
Igor Kranjcec
Product Marketing Lead
Asked a question last year

Hi everyone. In your opinion, where is it "better" for Product marketing to "sit" - under ("general") Marketing or ... talking about B2B SaaS. Any thoughts?

24 votes
Đurđica PolimacRichard KingCarolyne Bonareri Mweberi

Liked by Đurđica Polimac and 3 others

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Answer
Go-to-MarketPMM LeadershipOrganisational Structure
Hi, I am curious to hear how other companies organize product marketing with brand marketing or integrated campaign ... Any thoughts would be appreciated!
Dorly Neto
Community Marketing Manager at Rocketseat
Answered last year

Hello, @Marissa Hastings110! I'm working in an online coding school called Rocketseat113, and we have a different approach to how we organize our teams. We focused on who we should deliver value, for example:

  • Audience Experience Team: Everyone... (More)
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