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Product marketingMarketingSales enablement
Fayaz Rahman
Aspiring Product Marketer | Ex-Business Development Trainer | BYJU's
Asked a question 5 months ago

Marketing exists to decide whether the Product should be made. I heard this from a Keynote by Philip Kotler. Thoughts on this?

7 votes
Richard KingKolapo ImamGeraldine Mupandanyama

Liked by Richard King and 2 others

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Answer
Product marketingMarketingSales enablement
Marketing exists to decide whether the Product should be made. I heard this from a Keynote by Philip Kotler. Thoughts on this?
Kolapo Imam
Product Specialist
Answered 5 months ago
Voted for Yes

Yes, this is actually correct. I could remember from the introduction class where it was mentioned that some of the mistakes business makes is building a product before having a product marketer on board. Just recently from the research module... (More)