What KPIs do you use to measure the Product Marketing teams’ success?

bozena @bozena: Hi there! :wave: What KPIs do you use to measure the Product Marketing teams’ success?

Wanted to toss in one idea because this is one of the fundamentally difficult things about being a PMM.

For context, I’m a technical PMM that acts as a subject matter expert for Marketing as well as a trainer for new Sales hires that need to know the product. You could argue that’s also a PM role (my background), but it’s also just the nature of physically where our PMs sit (Vancouver) vs. where Sales sits (Boston).

One of the more recent moves we’ve made is to create a Salesforce campaign for “influence” when a request from Sales requires follow-up (e.g., slides, copy, joining a call). We’re still in the infancy of it, but identifying how often the requests come in as well as how those deals move through the pipeline compared to others will provide some guidance in the future as to the impact of PMM contributions.