Does anyone have a great template they use for messaging/positioning details they could share?

Question from Jason lane on Slack #pmm-questions

Hi everyone. I just started my new role this week and day 1 was starting to write copy for landing page, home page, and prep for a launch announcement. However, I’m pretty much the first PMM in the company and no official messaging and positioning docs have been created yet. Lots of different pitch decks and documentation, so I created a messaging/positioning doc to start synthesizing the info and pulling out some of the key details like pain points, target users, to try and drive to the benefits, etc.

1 Like

Here’s another one. with a link to a google doc template in the post. https://hackernoon.com/marketing-201-for-engineers-b28147fdb59d

1 Like

You can also check out Myk Pono’s framework that I wrote about in this article: https://medium.com/product-mk/5-strategic-messaging-frameworks-every-product-marketer-should-know-7d795f91cde8

1 Like

Here is a template I use https://docs.google.com/spreadsheets/d/1KWKaUzfH4aOCM1ILVlTZP7jF2F3Qcbfh5dbvblj_h4M/edit?usp=sharing

1 Like