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Nikke Blout
Senior Director, Product Marketing
Asked a question 2 years ago
What are your top 3 - 5 most challenging aspects in your product marketing role?
Lack of organizational alignment
Reporting and proving impact on business goals
Increasing expectations for marketing
Keeping the customer in focus
Too many cooks in the kitchen i.e. w/ creating messages, etc.
Increasing demands keeping things tactical
New product releases becoming too frequent
Product roadmap planning
Customer and market research
Managing the website
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