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One of my struggles as a Product Marketer (working for a CPaaS platform) has been how to communicate to your existing customers about a new feature launch, is a message trigger within the dashboard enough or should we work with the sales team to come up with a demo video that communicates the value proposition of the feature? Any thoughts on how to make the process more effective?

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Igor Kranjcec
Product Marketing Lead

Hi Sneha!

It all depends how big is the feature. 

For smaller ones, just in-product notification is OK.

For bigger feature updates, change managements, new product releases, etc. we usually did a cadence of communication - email announcement, webinar when needed, how to guides and finishing with in-product communication. 

 

 

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