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Asked a question 3 years ago

Hi @Meenakshi, thanks for your very insightful sharing! You shared about the ideal skillsets for a PMM at the last part of your session. I am curious to hear your view on how those skillsets may be different according to the type of use cases you illustrated in the diagram earlier (quadrants differing in the size of company and complexity of product)? Looking forward to hear from you, thanks!

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Hi Nicole,

Thanks for checking out my presentation.

Regardless of which quadrant you see yourself/your company in, I'd say that good product marketing managers (PMMs) are usually part data scientist, part competitive analyst, and part storyteller. But the core part of their make-up is them being highly empathetic and great problem-solvers. Of course, it doesn’t hurt to know a thing or two about product design and user experience — all the better to help you collaborate well with the product manager who’s actually spearheading the build-out. Understanding business strategy is a boon too since all that research gathered by a PMM could have larger strategic applications for a company (sometimes, at a later stage).

In my experience, which 'muscles' (or traits or skills) I end up flexing depends a lot more on the 'job to be done' and a given project team's composition and strengths, rather than the size and scale of the company or product portfolio. 

I've found myself in the top left quadrant a few times and usually, a product marketer in that space tends to be more heavily focused on things like cross-team knowledge transfer, go-to-market, and communication support. 

In one particular instance, however, I found myself in a situation where the product manager had decided to quit halfway through the project. I ended up having to cover his role temporarily to get the product launched as per the schedule. In this particular case, the broad traits/skills that got me through the situation were (1) empathy & the ability to connect with stakeholders on different levels; (2) creativity & problem-solving; and (3) strategic planning & business skills. 

I'm sure the 'unfortunate situation' that I described above isn't unique to any specific quadrant. People can quit and leave teams and companies at any time and I think the three skills that I'd called out above would serve useful, regardless of whichever quadrant you identify yourself/your company in.