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Matt Simmonds
Marketing Coordinator
Asked a question 4 months ago

Hey everyone! When it comes to naming a new product/platform, do you have any particular frameworks or best practices you would refer to?

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One best practice for naming a product/platform I uncovered while we were rebranding an app that customers were confusing with a loyalty program that had been running for more than 5 years, is to test your list of suggested names with your super app users.ย 

When it comes to new product/platform, I would suggest you share your name options with the beta testers so that they can help you decide on a name that will resonate with your target audience. You can do this by sending a survey in app or set up a focus group.ย 

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