HI @William Chia71! In my previous company we built an online implementation use case library (situational how to's) that we used for two different types of engagement to increase product awareness and adoption.
- Situational in-product targeting. When a customer performed a certain action without using new product/feature (we know customers always find a way to do workarounds :)) we prompted a pop up in-product with an explanation why should they use the new prodcut/feature, with a link to the use case. Here we had good results, up to 8% of increase in new product usage from the ones that read the notification.
- Contextual targeting - we had our customers divided by different industries. Then we'd segment them and then send them mentioned use cases that were tailored to their industry. Depending on their activity inside the tool, we'd send it either via email or show the notification in-product.
Base for this was the implementation of good product analytics.