Hi Teresa. What do you look out for when interviewing product marketing candidates? Are there any specific traits that you think are fundamental to a great product marketer? 

Hey Teresa. Do you have any tips about moving functions horizontally? I’m currently working as a PM, and would like to make the transition to product marketing. Would you say there’s anything specific in the toolkit of a PMM that I should be focussing on (before I make the move) that'll set me up for success & help make the change that little bit smoother?

Hi Teresa, how do you think PMMs should be measuring their impact when looking to push forward in an organization? I’m always a little concerned that my OKRs are currently activity-based or are vanity metrics that don't directly translate into business value and that might harm my opportunities for promotion. Any resolutions? 

I’ve been a PMM for around 18 months now and am super keen to make the move up to a Senior Product Marketing Manager. In your opinion, what are the key jumps/differentiators/skills gaps that I should be focusing to go from PMM to Snr. PMM?

Hi Teresa, what advice would you have for someone who is building out a Product Marketing team for the first time? I am sort of making my own PM career ladder here and other than nailing down which people we need on the team, I'd love some advice on running a PM team and what priorities I should be focusing on. 

Hi Teresa, what advice would you give to someone who wants to transition into a Product Marketer role from a Sales role (with some "basic" product marketing experience)? Without a formal education in Marketing, and having little experience, what are some tips you can give to enter/transition into the field? How important is certification from PMA? Thank you.

Hey Teresa, what defines the success or failure or a product marketer and how does one typically meausure that? Depending up on the company one is in, a PMM owns different things - sometimes leads, sometimes even revenue targets (co-owned with sales), sometimes content and GTM strategy, sometimes just an enabler and contributor working on various things/teams but not necessarily owning anything. In my experience, there's no one way to define and measure the success of a product marketing manager. Or is there?

There’s been chatter for a while now around the career progression for VP/Director level PMMs. I know PMA’s survey earlier this year said around half of C-suites said they think they’ll progress to be a CMO and just this week Greg Joswiak, a PMM at Apple, was announced as Apple’s new CMO. I was just wondering what your thoughts were on the next steps for PMMs at that level? Do you think CMO is the next, most logical progression?

Hi Teresa - when interviewing candidates for PMM roles, what are you looking for in terms of experience and/or skills? What should PMM focus on in the interviews (or prepping for interviews) for PMM roles?