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Product marketing
Product marketing

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Product marketing
Carolyne Bonareri Mweberi
Product Marketing Lead
Asked a question 29 days ago

To share your product roadmap externally or not to share your product roadmap externally? and as a PMM how would you go ... to get value from the exercise?

1 comment3 votes
Answer
Answer
Product marketingPricing
If a business is struggling to make money, should they raise their prices to increase profits, or lower prices to attract more customers?
Nikke Blout
Senior Director, Product Marketing
Answered 9 months ago

Hi Kolapo, my thoughts: While pricing is an important aspect in product marketing, there is so much more to consider. For instance, what is the positioning of the offering, and more importantly, of the brand in the market place? What... (More)

Godspower EseurhoboCarolyne Bonareri MweberiTitilola F

Liked by Godspower Eseurhobo and 2 others

Answer
Product marketingPricing
If a business is struggling to make money, should they raise their prices to increase profits, or lower prices to attract more customers?
Rachel Jamison
Lifecycle Marketing Manager
Answered 8 months ago

I think it depends on the value of the product in the market. If the product is priced at a rate that the customer is willing to pay, then you shouldn't have to change it. If not, then consider lowering... (More)

Carolyne Bonareri MweberiTitilola F

Liked by Carolyne Bonareri... and 1 other

Answer
Product Marketing BrazilProduct marketing
Vamos nos apresentar? Qual empresa vocês trabalham, como é a estrutura de Marketing de Produto e quais as suas principais atribuições como PMM? :)
Cassiane Vilvert
Product Marketing Manager @ VTEX
Answered last year

Oi pessoal,
Eu sou a Cassi e trabalho como Product Marketing Manager na VTEX92.

Hoje na VTEX, a área de Produto Marketing está dentro de Produto, o que nos faz trabalhar muito próximo aos PMs, Diretores de Produto e... (More)

Dorly NetoMariana MirandaAna Flavia Maestri

Liked by Dorly Neto and 5 others