Product marketing

If you can't find the perfect channel for your question, let us know what's on your mind below. 

Definitions:

Category

Hi Kolapo, my thoughts: While pricing is an important aspect in product marketing, there is so much more to consider. For instance, what is the positioning of the offering, and more importantly, of the brand in the market place? What... (More)

You can start with the " 42 Rules of Product Marketing", you can get it on Amazon or read it on kindle.

One best practice for naming a product/platform I uncovered while we were rebranding an app that customers were confusing with a loyalty program that had been running for more than 5 years, is to test your list of suggested names... (More)