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PMM Leadership
PMM Leadership

Looking for tips to help move up the ladder? Or wanting to improve your leadership skills for your current team? Whatever it is, ask away here.

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PMM Leadership
Dear all! I'm in the process of forming Product marketing department and team at the new company. I wish to create a job ... Much appreciated! Thank you all!
Zane Van Rooyen
Answered 3 months ago

Hi.
From a roles architecture POV we have product marketing manager then product marketing specialist. We are just 2 people.
What does your company do, maybe I can share some more framework once I get some more context?
We are... (More)

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PMM Leadership
Igor Kranjcec
Product Marketing Lead
Asked a question 2 years ago

Dear all! I'm in the process of forming Product marketing department and team at the new company. I wish to create a job ... Much appreciated! Thank you all!

EWEJE, OyeniyiKayode Faluyi Zane Van Rooyen

Liked by EWEJE, Oyeniyi and 2 others

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Go-to-MarketPMM LeadershipOrganisational Structure
Hi, I am curious to hear how other companies organize product marketing with brand marketing or integrated campaign ... Any thoughts would be appreciated!
Dorly Neto
Community Marketing Manager at Rocketseat
Answered 2 years ago

Hello, @Marissa Hastings151! I'm working in an online coding school called Rocketseat153, and we have a different approach to how we organize our teams. We focused on who we should deliver value, for example:

  • Audience Experience Team: Everyone... (More)
Questions
PMM Leadership

I’m trying to scale out my PMM department. I’m a director of product marketing. I’ve been functioning as a player coach ... work differ from that of your team?

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