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PMM Leadership
PMM Leadership

Looking for tips to help move up the ladder? Or wanting to improve your leadership skills for your current team? Whatever it is, ask away here.

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PMM Leadership
Igor Kranjcec
Product Marketing Lead
Asked a question last year

Dear all! I'm in the process of forming Product marketing department and team at the new company. I wish to create a job ... Much appreciated! Thank you all!

EWEJE, OyeniyiKayode Faluyi

Liked by EWEJE, Oyeniyi and 1 other

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Answer
Go-to-MarketPMM LeadershipOrganisational Structure
Hi, I am curious to hear how other companies organize product marketing with brand marketing or integrated campaign ... Any thoughts would be appreciated!
Dorly Neto
Community Marketing Manager at Rocketseat
Answered 10 months ago

Hello, @Marissa Hastings78! I'm working in an online coding school called Rocketseat79, and we have a different approach to how we organize our teams. We focused on who we should deliver value, for example:

  • Audience Experience Team: Everyone... (More)
Questions
PMM Leadership

I’m trying to scale out my PMM department. I’m a director of product marketing. I’ve been functioning as a player coach ... work differ from that of your team?

Answer