Go-to-Market

Successfully bringing a product to market is no easy feat. If you've got any questions specific to your set-up, put them here.

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I'll go first - my favorite post-launch tactic to continue a drumbeat of marketing is to gather and tell customer stories. Hopefully pre-launch you've had a rich beta where you gathered great customer stories, but certainly post launch is the... (More)

I'd add that this is why it's so important to set longer term adoption & usage goals for any product launch. If all of the goals are launch period related, it's very easy for things to fizzle out. But creating... (More)